I make things real.
From concept to shipping.
I'm Emre Nachtwein — Senior Experience Designer and Creative Director, based in Frankfurt. I started in game design. The move into advertising was deliberate — VMLY&R Commerce was an activation agency that wanted exactly that intersection: someone who understood interaction, motion, and digital experience. I spent six years there, working across everything from print campaigns to pitch concepts to experience design, for clients like Emirates, Maserati, Leica, and ZDF. From there: Creative Director at NMY for VR and AR products, then freelancing.
I get pulled into projects that don't have a clear shape yet — ambiguous briefs, stalled production, technology that hasn't translated into experience. My job is to find the shape and ship it. That has been true across digital products, VR training tools, brand campaigns, and an escape room in Stuttgart that's been running for over a decade.
Since 2022, I lecture at Hochschule Fresenius — Level Design / Gameplay and 360° Design / VR & AR. First examiner for Bachelor theses in the Media Cluster.
